ONLY

Rated: Not good enough

price: $$$$

location: Denmark

ONLY is not taking adequate steps to ensure payment of a living wage for its workers.

ONLY sustainability rating

Planet

2 out of 5

People

2 out of 5

Animals

3 out of 5

Overall rating: Not good enough

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


ONLY is owned by Bestseller.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate ONLY “Not Good Enough”. These are a few factors influencing its score:

  • It uses some lower-impact materials including recycled materials.
  • There’s no evidence it’s taking actions to protect biodiversity in its supply chain.
  • There’s no evidence it uses a tool to map water risks in its supply chain.
  • It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate ONLY “Not Good Enough”. These are a few factors influencing its score:

  • None of its supply chain is certified by crucial labour standards that help ensure worker health and safety, living wages, and other rights.
  • It received a score of 41-50% in the 2023 Fashion Transparency Index.
  • There’s no evidence it supports diversity and inclusion in its supply chain.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.
  • During the height of the COVID-19 pandemic, it disclosed some policies to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate ONLY “It's a Start”. These are a few factors influencing its score:

  • It has a formal animal welfare policy with clear implementation mechanisms in place.
  • It appears to use leather, exotic animal hair, and silk.
  • Responsible Wool Standard certifies some of the wool it sources.
  • Responsible Down Standard certifies the down it uses.
  • It doesn’t appear to use fur, angora, or exotic animal skin.
  • It traces some animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate ONLY “Not Good Enough” overall.

Last updated September 2023