Image credit: Houdini

Houdini

Rated: Good

price: $$$$

location: Sweden

Houdini is a function focused outdoor clothing label with options for men, women, and children.

Houdini sustainability rating

Planet

4 out of 5

People

2 out of 5

Animals

4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Houdini “Good”. These are a few factors influencing its score:

  • It uses a medium proportion of lower-impact materials including recycled materials.
  • It produces long-lasting products.
  • It manufactures its products closer to home to reduce the climate impact of long-distance shipping.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Houdini “Not Good Enough”. These are a few factors influencing its score:

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Houdini “Good”. These are a few factors influencing its score:

  • ZQ Merino Label certifies some of the wool it sources.
  • It doesn’t appear to use leather, down, fur, angora, exotic animal skin, or exotic animal hair.

Based on all publicly available information we’ve reviewed, we rate Houdini “Good” overall.

Last updated November 2023